Organization
BRAND DEVELOPMENT
Being heard in the midst of several competitors can be overwhelming at times, which is why brands nowadays are keen on reengineering their DNA and enhance their core values to ensure customer loyalty in the long run. One of the most important tasks involved in ensuring a brand’s success, is to develop an effective branding strategy.
Our Consultation may include all or part of the following:
- Brand Definition: work on the genetics of the brand, its philosophy, background to shape its DNA and brand differentiation.
- Brand Identity: recognize the Mission, vision and core values of the company.
- Marketing Strategy: develop an overall plan for the company to achieve customer acquisition and retention.
- Market research: An in depth research on the market to identify the trends, requirements and needs of the brand.
- Competitor Profile: identify the core competitors of the brand and their standing in the market.
- Customer Profile: distinguish the target clientele to work on mind projections and emotional connections.
- Product development: study the market offering and work on price point positioning.